Artificial intelligence chatbots like Bing Chat and ChatGPT are becoming popular business tools. These bots can automate tasks, generate insights, and improve efficiency through conversational AI. While both platforms offer intelligent abilities, Bing Chat Enterprise and the publicly available ChatGPT have some essential differences that businesses should evaluate.

Bing Chat is Microsoft’s AI assistant that integrates with Bing search and Edge browser. It can summarize content, answer questions, compose text, and automate workflows by accessing web data. Bing Chat runs on powerful AI like GPT-4, providing enterprise security features.

In this post, we’ll compare the benefits, use cases, limitations, and overall capabilities of Bing Chat for Enterprise versus ChatGPT. Evaluating their unique strengths and weaknesses can help businesses determine the best AI chatbot.

What is Bing Chat?

Bing Chat is an AI chatbot similar to ChatGPT, but it can be used to automate tasks, access data, generate insights, and assist with tasks to reduce employee manual work.

Here are some key features and general uses of Bing Chat:

  • Bing Chat can read and summarize PDFs and provide bullet points of significant takeaways
  • Bing Chat can answer any question you have about current events, history, random facts, and more — concisely and conversationally.
  • Bing Chat runs on the powerful GPT-4 AI model and earns trust with its consistent source citations.
  • Bing Chat can analyze the current web page or article you are in and summarize the content for you.

According to the Work Trend Index, employees are looking to use AI tools to help them unlock creativity and productivity at work — 70% say they would delegate as much work as possible to AI.

Bing Chat for Enterprise Benefits:

ChatGPT Benefits:

  • Streamlined workflows: Bing Chat can automate tasks and access data to reduce an employee’s manual work. This can improve productivity.
  • Up-to-date information: Since Bing is a search engine, the chatbot can provide real-time data from the web. This ensures accurate, current information.
  • Enhanced security: Bing Chat offers encrypted chat data and built-in privacy features to prevent leaks. It also has limited access and commercial data protection.
  • Customizable options: Bing provides three chat modes and AI fine-tuning options to optimize the bot for different needs. ChatGPT does not have customizable settings.
  • More conversational: ChatGPT tends to provide longer, more conversational responses that mimic human chats. Bing replies can be more concise.
  • Broader knowledge: Without web access, ChatGPT relies on its vast training data to answer a wide range of questions and scenarios.
  • Easy to use: ChatGPT does not require any account or integration. Anyone can start chatting with no setup or restrictions.

Key Differences:

Access and Usage Limits:

One central distinction between the two AI chatbots is the required access and usage restrictions. Bing Chat Enterprise requires a Microsoft account to chat with the bot. Microsoft has also instituted usage caps, 30 turns per session and 300 daily chats for account holders.

In contrast, ChatGPT (Free) does not require any account or approval to begin chatting. Any user can go directly to the ChatGPT site and instantly ask questions without usage limits. While the open access fuels ChatGPT’s popularity, it also makes the bot harder for its creators to control and monitor.

Data privacy & Security:

Microsoft takes a principled approach to developing responsible AI, and this ethos is reflected in Bing Chat Enterprise. It provides robust commercial data protection to keep business information secure. The chatbot’s responses are grounded in verifiable web data from reliable sources, not unproven information.

Microsoft created Bing Chat Enterprise in accordance with its AI principles of fairness, reliability, safety, privacy, security, inclusiveness, transparency, and accountability. The company also works closely with its partner OpenAI to encourage responsible use of the technology.

Additionally, Microsoft heavily incorporates user feedback to improve Bing Chat before releasing it more broadly, helping ensure it remains trustworthy. Between commercial data protections, web-based responses, ethical AI principles, and extensive user testing, Microsoft has implemented multilayered measures to deliver a safe Bing Chat Enterprise experience.

“We’ve heard from many corporate customers who are excited to empower their organizations with powerful new AI tools but are concerned that their companies’ data will not be protected,” Frank X. Shaw, Microsoft’s chief communications officer, wrote in a blog post shared with TechCrunch. “[Using Bing Chat Enterprise,] what goes in — and comes out — remains protected, giving commercial customers managed access to better answers, greater efficiency and new ways to be creative.”  Techcruch

Specific Use Cases for Bing Chat:

Create AI-generated images

You can use Bing to create AI-generated images within the Bing Chat window. This feature allows you to generate unique and creative graphics using plain English prompts. For example, you can type “Can you generate a photo-realistic image of a businesswoman working on her Windows PC using AI tools?” and get this image:

You can learn more about Microsoft Designer and DALL-E from this page.

Real-time competitive intelligence

Bing Chat can be valuable for gaining real-time competitive intelligence using AI techniques and web data. For example, a marketing analyst needs to research a competitor’s new product launch. The analyst asks Bing Chat about the product’s pricing, features, and launch strategy. Leveraging natural language processing, Bing Chat understands the intent and responds with a summary of the most relevant information it finds across the web, like press releases, product reviews, and industry analysis.

Bing Chat can provide rapid insights by applying AI approaches such as machine learning to parse huge amounts of unstructured web data quickly. The analyst can then ask more nuanced follow-up questions to investigate the competitor’s marketing messaging, positioning, and potential vulnerabilities. This AI-augmented access to continuously updated web data helps the analyst efficiently conduct competitive research and identify actionable strategic insights in real-time.

In closing

When choosing between Bing Chat and ChatGPT, businesses should consider their specific needs around security, capabilities, and use cases. While both bots are highly intelligent, Bing Chat for Enterprise offers more control, customization and secure enterprise features than the publically available ChatGPT. Evaluating their differences allows companies to determine the best AI assistant.

If you are ready to improve productivity and embrace the AI craze, we can help you navigate the best path for adding Bing Chat. Don’t miss this opportunity to streamline your workflow and enhance customer interactions.