Shopify

B2B that means business

B2B and DTC, all in one place

Shopify Plus offers a fully unified solution for both direct-to-consumer and wholesale commerce, empowering merchants to streamline all their operations from one versatile platform. Leading analysts—including Forrester—recognize Shopify’s capabilities in B2B, highlighting its tailored tools for business growth and seamless digital experiences.

Unified B2B and DTC Platform

With Shopify Plus, brands can manage retail and wholesale under a single roof, using advanced features to personalize storefronts, automate workflows, and boost efficiency. Businesses benefit from rapid setup and reduced tech debt, with the agility to scale across channels and markets.

Essential B2B Features

Shopify Plus delivers a comprehensive suite of wholesale functionalities:

  • Company Profiles: Structure accounts for B2B buyers with multiple locations and buyer permissions.
  • Tailored Catalogs & Pricing: Offer curated product selections, set purchasing rules, and apply customer-specific pricing or discounts directly from the admin.
  • Flexible Payments: Automate net terms, enable invoicing and credit card vaulting, and simplify checkout for business clients.
  • Self-Service Tools: Buyers can bulk order, reorder with ease, and track purchases independently.
  • Advanced Integrations: Connect seamlessly to ERP, CMS, and OMS systems or leverage APIs for custom workflows.

Automation and Optimization

Brands can modernize operations by automating common B2B processes—from account onboarding and approvals to workflow management and sales rep permissions. Purpose-built features like draft checkouts and custom order flows help sales teams work smarter.

Personalization & Customization

Shopify Plus allows for dynamic storefront personalization, displaying specific products, prices, and payment options based on authenticated buyer profiles. Themes and checkout experiences can be tailored to individual customer needs, maximizing engagement and conversion.

Getting Started & Industry Reach

Joining Shopify Plus means instant access to the B2B suite without additional fees, whether transitioning into wholesale or managing complex business operations. The platform supports diverse industries, such as apparel, electronics, beauty, food, home goods, sporting equipment, and toys—helping brands design extensive, scalable B2B strategies.

Evaluation Tips

For businesses considering B2B ecommerce, it’s key to list specific needs: custom pricing, flexible terms, account management, automated promotions, and bulk purchasing. Shopify Plus equips users to address these requirements directly and integrate with existing business systems for fast, efficient wholesale growth.

Product publishing and pricing

Offer a personalized buying experience with curated product catalogs and price lists, flexible purchasing rules, and discounts, all assigned to a specific buyer or location.

Flexible payments

Get paid on your terms and streamline the order process with automated net payment terms, draft orders, vaulted credit cards, and invoicing.

B2B checkout 

Customize each buyer’s checkout with discounts, payment options, and shipping rates, based on logic that fits your B2B workflows. Built with Shopify Functions.

Integrated back office

Build a seamless wholesale operating model by integrating your back-end systems and automating workflows.

Why Shopify?

B2B ecommerce with the full power of Shopify

  • Manage both your direct-to-consumer (DTC) and wholesale (B2B) sales from a single platform, simplifying your ecommerce operations.
  • Handle wholesale orders alongside retail sales through one easy-to-use admin interface, without the need for additional apps or coding.
  • Decide whether to operate from one combined online store for both DTC and B2B customers or create a separate store dedicated solely to wholesale.
  • Enhance the B2B buying experience with a comprehensive platform designed to tailor and streamline every step of the wholesale journey.

Customized for B2B buying

  • Personalize every step of the buying experience by tailoring product selections, pricing structures, quantity restrictions, and payment terms for each individual B2B customer.
  • Enhance conversion rates by creating a B2B shopping environment that feels as smooth and intuitive as direct-to-consumer sites, incorporating branded themes, exclusive discounts, and custom checkout functionality.
  • Strengthen brand loyalty and consistency through cohesive branding across all online storefronts, ensuring your brand identity remains clear and recognizable to wholesale buyers.

Fast to launch and integrate with your systems

  • Simplify your operations by using Shopify’s integrations, open APIs, and automated workflows to reduce time spent managing orders and multiple systems.
  • Focus more on building customer relationships with smooth automated processes and easy system connections.
  • Sync your ERP and key business data automatically through Shopify APIs or third-party connectors.
  • Improve cash flow with stored credit card options and automated payment reminders to encourage timely payments.

Flexible Licensing and Deployment

24/7 Multi-Device Accessibility

Unlimited Users

Fully Customizable

Why Partner with Evron?

At Evron, we’ve been an Acumatica partner since its very first version. This deep expertise means we know how to configure and customize the platform to fit your business’s specific needs, no matter your industry. Our team of experts works alongside you to ensure a seamless implementation and ongoing support tailored to your growth.

Comprehensive Support Services

We offer customized support plans designed to minimize downtime and keep your business running smoothly. With proactive monitoring, rapid issue resolution, and dedicated expert assistance, Evron ensures that your Acumatica system remains fully optimized for performance.

Specialized Tools and Add-Ons

Evron’s Canadian EFT Suite allows you to manage electronic fund transfers directly within Acumatica, streamlining payments between Canadian bank accounts. Additionally, our Employee Time Off Manager helps you track and manage employee time off in a single, easy-to-use module.

Evron Developments Help Extend Functionality

Canadian EFT For Acumatica

This subscription-based feature enables users to complete Electronic Fund Transfers between Canadian bank accounts. Out of the box, Acumatica currently only supports this module for companies based in the U.S. Now, Canadian users can create an EFT file that can be submitted to Canadian banks or financial institutions, based on the file layout CPA005 /1464 approved by Canadian Payments Association.

Once installed, the application will be within the already existing payment method screen on the Acumatica platform. EFT is faster and more secure than traditional payment methods — it can also cut costs. Learn more about why you need Canadian EFT here.

Evron’s Canadian EFT Suite provides both Accounts Payable (AP) and Accounts Receivable (AR) capabilities so Canadian businesses can optimize transaction processes in all situations while saving money.

To learn more about the Canadian EFT Suite, read our Canadian EFT Suite for Acumatica article or view our Canadian EFT Suite Feature Sheet.

Employee Time Off Manager for Acumatica

Streamline your employee time records with the rest of your Acumatica ERP system with Evron’s Employee Time Off Manager (ETO) module. Mobile-enabled and accessible through a web browser and on any device, employees can request their time off, as well as view the number of entitled days they have remaining. Managers have the authority to approve, reject, and override submissions.

Some highlights include:

  • Employee Self Service (ESS) functionality that enables employees to submit requests and track their annual time-off days
  • Ability to add unlimited types of time off, including vacation, lieu, personal, religious, sick, half days, and more
  • Automate email notifications to both employees and managers at every step of the submission process
  • Data privacy settings to control the visibility of personnel data
  • Employee Time Off Dashboard is a quick way to see who is absent in the company today

There are several additional options available, from sharing the company-wide Employee Time Off Calendar to populating timecards for HR. Read more about its features on our “Employee Time Off Manager for Acumatica” blog.

Resources

Watch Acumatica’s Product Tour

Watch Evron President, Larry Noble, talk to Acumatica about moving legacy customers to a next-generation ERP. 

See What’s New In Acumatica’s Latest Update

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